It's hard to stand out
in a crowded market
Drink Cultivated creates tailored branding and marketing strategies for wineries and craft producers.
The way you tell your brand story can make all the difference in your ability to connect with customers.
It’s not enough to have awards and accolades. If you want brand success, you need a strategy.
But what exactly is strategy?
Great brands are built on more than a beautiful design or delicious liquid in the bottle. A great brand reflects the beliefs and vision that generated the business in the first place and sustains it as it grows and thrives. The value of the brand, or brand equity, is reflected in this vision.
Developing a strategy involves getting to the heart of the underlying beliefs and creating a framework around them. This strategic framework guides the decisions you make about your portfolio, branding, and marketing.
No two brands are alike. So, Drink Cultivated projects are custom tailored to each brand's business needs and customers in order to achieve results.
FIRST, WE BEGIN WITH STRATEGY
A sound Brand Strategy will unleash the full potential of your brand
A Clear Brand Vision
Establishing your brand goals, positioning and values. Determining where and how your brand fits in the market.
Customer Engagement
By defining your ideal customer and understanding their motivations you will increase their engagement.
A Distinctive Identity
Your brand archetype, character, and voice will set you apart from your competitors.
A Compelling Story
There is so much to say. It needs to be tied together in a clear, meaningful brand story.
THEN, WE MOVE TO THE EXECUTION
Brand Execution informed by the right strategy will bring the recognition and success you deserve
Informed Brand Development
Brand concept and product development, benchmarking, naming, packaging, and label design all work much better when the foundations are in place.
A Marketing Roadmap
Using a framework for communication, messaging, and developing and sustaining customer relationships will set you on the path to success.
I’ve been there
For over twenty years, I've been helping the leading companies in the wine, spirits, and beer industries build winning brands.
As a former restaurateur and sommelier, and a wine supplier and distributor, I understand firsthand the challenges of effectively telling the story of a craft product. That's why I was inspired to move into marketing and assist producers like you in getting it right.
I use my expertise in marketing alcoholic beverages across different sales channels and levels of distribution to position and differentiate my clients' brands. I also utilize powerful brand strategies and storytelling frameworks to bring their brands to life.
Let’s Talk
Some of my Current & Past Clients
The Expertise and Dedication Behind Drink Cultivated
I approach your project as someone who is deeply invested in your brand. I have expertise that comes from decades of experience in the trenches. I'm passionate about our industry and the people who pour their hearts and souls into their craft.
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You can feel confident knowing that you are working with me directly and I will personally manage your project.
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I carefully select the projects and clients that I take on to ensure that my expertise and guidance can have a meaningful impact on the outcome. I am fully dedicated to the success of each project I undertake.
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I am committed to delivering results for my clients and will work closely with you to ensure that our work together meets your expectations and achieves your desired goals.
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"It's a relief to begin to see a road map for our brand to move forward. I'm grateful for Lisa's experienced insight and willingness to collaborate. The different perspective she presented has turned everything I thought I knew upside down. Thank goodness!"
Lisa Warner, Co-Owner/Operator
Leto Cellars -
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"I started with nothing, I needed a name, a story, a label design and... I couldn't have done any of those things without Lisa's professional guidance. She made it happen. Now I'm off and running.“
Mark Strombotne, Proprietor
Vine Wrangler Highland Estate Vineyard -
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"Lisa 'gets it' because she's worked at every level of the wine industry, from sales to marketing to key accounts. People recommend her because she has the experience to grasp what clients are looking for. When I hired her for a project, she knew exactly what to do. She delivered based on our customer's needs."
Bryan Foster, National Sales Manager of Strategic Brands
Turrentine Brokerage -
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“Lisa played an instrumental role in our winery’s transformation. We needed more than just a makeover for our labels and websites. We needed fresh ideas and unique stories for each brand. Working with Lisa felt like she was a member of our team. In just a few short years, we went from a small toolbox to a full portfolio of wines that we are excited to take to market.”
Kyle Ray, Vice President & General Manager, ASV Wines
Ready to Achieve Your Brand’s Potential?
1. Consultation
Schedule a complimentary session where we discuss your business needs and goals.
2. Tailored Plan
I'll identify areas where I can help strengthen your brand and a develop a customized set of recommendations for your brand's success.
3. Growth and Success
With a solid plan in place, see your brand will grow and achieve your goals.